Fuego Diablo Premium Steaks
How do you sell a premium steak experience to consumers who are used to buying steaks at their local supermarket?
Branding, Logo development, Design, Website Design, Website development, Print and Digital Advertising.
Steaks that were once only available at high-end steakhouses can now be enjoyed at home. Stir has been involved with Fuego since the inception of the brand helping to develop the name, brand story, website design and content, packaging and launch material. Building awareness and educating consumers has also been an on-going effort deployed through multiple channels. We’ve been engaged to create numerous advertising material and campaign pieces for key sales times of year such as summer grilling, Father’s Day and holiday gift giving. Diablo creative has been created for print, TV, online video, social channel creative as well as a recent high-end DM catalog piece. We also developed and branded a customized experiential events at the Joe Carter Charity Golf Tournament and – The Grand Tastings – a luxury 4 course steak and fine wine pairing evening.